Why We Built Homebuilder Studio
After nearly three decades of working with homebuilders across the country, we noticed something: the best marketing tools weren’t built for this industry.
So we built something different.
Homebuilder Studio combines everything we’ve learned in 28 years of homebuilder marketing — the strategies that actually work, the content that actually converts, the follow-up that actually closes deals — into one system: a CRM built for how builders sell, AI agents trained on each builder’s communities, and automation that never clocks out.
Meet Kelly Bosetti Primeau
Founder & CEO, CEA Marketing Group
For 28 years, Kelly Bosetti Primeau has been at the forefront of homebuilder marketing. As the founder and CEO of CEA Marketing Group, she has helped builders of all sizes — from boutique custom builders to national production homebuilders — sell more homes through smarter marketing and stronger sales processes.
Kelly saw firsthand how the industry was being underserved by generic marketing platforms that didn’t understand the nuances of selling homes. The long sales cycles, the importance of realtor relationships, the complexity of community-level marketing — none of it was being addressed by existing technology.
That’s why she created Homebuilder Studio: a platform built from decades of real-world homebuilder marketing experience, powered by AI that understands the industry inside and out.
Powered by CEA Marketing Group
CEA Marketing Group is a full-service digital marketing agency headquartered in Tampa Bay, Florida. For 28 years, we’ve specialized in helping homebuilders, real estate developers, and service-based businesses grow through strategic marketing.
Our deep expertise in the homebuilding industry is what sets Homebuilder Studio apart. Every AI agent, every workflow, and every feature has been informed by thousands of campaigns, hundreds of builder partnerships, and decades of data on what actually moves the needle in new home sales.
Homebuilder Studio isn’t a side project — it’s the culmination of everything CEA has learned about helping builders win.
Built in the Field, Not in a Lab
Every part of Homebuilder Studio exists because a real builder hit a real problem. A few of the principles that came out of that work:
Reps first
Automation should take work off a salesperson’s plate, not add review queues and new places to check. We build inside the pipelines your reps already look at, and every AI hand-off comes with the context they need.
Verified numbers only
Ad platforms, listing portals, and CRMs rarely agree on how many leads came in. We reconcile them every week, name the misses, and report what actually reached your team, so you can trust the report you’re making decisions from.
Nothing goes live untested
Before a single buyer talks to an agent or a lead touches a workflow, we run it end to end with real scenarios: every community, every territory, every form, every hand-off. Then we watch it in supervised mode before turning it loose.
Why Builders Trust Us
We’re not a tech company that decided to try homebuilder marketing. We’re a homebuilder marketing company that built the technology we wished existed.
Ready to See What Homebuilder Studio Can Do for You?
Book a demo and we’ll show you the full system, CRM to AI agents, running on your communities.
Schedule a Demo