Schedule a Demo
Founder Pricing: Our first 20 builders lock in these rates for life.

Simple, Scalable Pricing
for Every Builder

Whether you’re selling in one community or twenty, Homebuilder Studio scales with your operation. Every plan includes the full CRM, phone system, SMS and email, reputation management, and AI agents that work while you sleep. Setup is custom to your business, never a template.

Starter
$495/mo
Founder Pricing — Locked for Life
1 community | 50–200 leads/mo | 1–3 salespeople
  • AI Lead Qualifier working 24/7 on your website
  • AI Appointment Setter booking showings automatically
  • Full CRM with pipelines, custom fields, and automations
  • Built-in phone system with missed-call text-back
  • SMS and email marketing automation
  • Reputation management and review requests
  • Lead capture forms and calendar booking
  • Dedicated onboarding and training
Standard pricing: $697 to $997/mo
Book Your Demo
Most Popular
Professional
$697/mo
Founder Pricing — Locked for Life
2–5 communities | 300–800 leads/mo | 3–8 salespeople
  • Everything in Starter, plus:
  • AI Content Creator for blogs, social, emails, and ad copy
  • AI Follow-Up Agent with personalized drip sequences
  • AI search optimization for better visibility
  • Competitive reports and market intelligence
  • Priority support
Standard pricing: $1,497 to $2,497/mo
Book Your Demo
Premium
$1,197/mo
Founder Pricing — Locked for Life
5+ communities | 1,000+ leads/mo | 8+ salespeople
  • Everything in Professional, plus:
  • AI Research Agent with competitor monitoring and battle cards
  • AI Sales Coach with role play and objection training
  • Full Realtor Portal for your agent partners
  • AI Realtor Support with instant specs and pricing
  • Advanced CRM automation and custom workflows
  • Dedicated account manager
Standard pricing: $2,997 to $4,997/mo
Book Your Demo
Included in every plan Homebuilder CRM with community pipelines All lead sources in one inbox Built-in phone, SMS & email Calendars & tour booking Lead-source & call reporting No per-user or per-conversation AI fees

One-Time Setup & Onboarding

Every Homebuilder Studio account is custom configured for your communities, sales process, and team. Setup includes discovery, CRM build-out, pipeline configuration, automation setup, AI agent training on your knowledge base, data import, and hands-on training. Nothing goes live until it has been tested end to end.

Single Community

  • Discovery session and questionnaire
  • CRM setup and configuration
  • Pipeline creation
  • Custom fields and templates
  • Automation workflows
  • Forms and calendar setup
  • AI agent knowledge base
  • Reputation management setup
  • Data import
  • Hands-on team training

2 to 5 Communities

  • Everything in Single Community, plus:
  • Multi-community configuration
  • A pipeline and calendar per community
  • Territory and rep routing rules
  • Expanded automations
  • Realtor portal setup

Production Builder

  • Everything above, plus:
  • Multi-division and multi-team setup
  • Integrations with your existing CRM or ERP
  • Listing-portal and ad-platform feeds
  • Advanced reporting and weekly audits
  • Custom workflows
  • Priority onboarding
$4,000 – $5,000

CRM Migration

  • Data export, cleanup, and import
  • Workflow rebuild
  • Template migration
  • 30-day parallel run
  • Extended training

Premium Add-On Services

Brand Audit & Strategy Package

Pricing discussed during demo

A comprehensive deep dive into your brand, positioning, and market presence, led by Kelly Bosetti Primeau with 28 years of homebuilder marketing expertise.

AIO/GEO Monthly Optimization

Starting at $2,500/mo

Ongoing AI search optimization to ensure your communities are visible where buyers are searching, including AI-powered search engines and generative results.

Meet Your AI Sales Team

No other homebuilder CRM has these. Homebuilder Studio is the only platform in the industry with AI agents purpose-built for how builders sell homes. Starter includes 2, Professional includes 5, Premium includes all 7.

Lead Qualifier

24/7 website chat

Appointment Setter

Automated booking

Follow-Up Agent

Persistent nurturing

Content Creator

Brand voice at scale

Research Agent

Competitor monitoring

Sales Coach

AI role-play training

Realtor Support

Instant specs & pricing
See What Each Agent Does

Frequently Asked Questions

Founder pricing is offered to our first 20 builder partners, and those rates stay locked for as long as you remain a customer. Once the founder spots are filled, new accounts move to standard pricing.
Standard pricing scales based on the size of your operation. Builders with more communities, more leads, and larger sales teams generate more AI agent activity and messaging volume. Your specific rate is determined during your demo based on your needs.
Setup includes a full discovery session, CRM configuration, pipeline setup, custom field creation, email and SMS template builds, automation workflows, form and calendar setup, AI agent training on your communities and pricing, data import, and hands-on training for your team. Single-community builders are often live in about a month. Multi-division builds take longer, and we map the timeline with you up front.
Completely. Your pipelines are built around your communities or divisions and the stages you actually sell through. Your forms are rebuilt to match your website. Your AI agents are trained on your floor plans, pricing, incentives, amenities, and FAQs, and they route leads using your reps, territories, and rotation rules. We test every path with real scenarios before anything goes live.
No. Many builders keep Salesforce, Lasso, or their builder ERP as the system of record. Homebuilder Studio runs as the front door that captures, qualifies, routes, and follows up on every lead, and syncs contacts, owners, and status with your existing system so your reps keep working where they already do.
Yes. We handle full CRM migrations from Lasso, SmartTouch, HubSpot, Salesforce, and other platforms. Migration includes data export, cleanup, import, workflow rebuild, and a 30-day parallel run to ensure nothing is lost.
Homebuilder Studio offers two premium add-ons: the Brand Audit & Strategy Package and AIO/GEO Monthly Optimization. Both are discussed in detail during your demo.
No. AI agents are included in your monthly plan at no additional cost. There are no per-conversation fees, no per-user charges, and no hidden AI add-ons. The number of AI agents depends on your tier: 2 for Starter, 5 for Professional, all 7 for Premium.

Ready to Put 7 AI Agents to Work for Your Communities?

Founder pricing is reserved for our first 20 builders and stays locked for life. Book a demo to see Homebuilder Studio in action and find out if a founder spot is still open.

Book Your Demo